Welcome to Exceptional

Our STORY

In the Beginning
‍We’ve been involved in the estate agency industry since 2004 when we set up a property magazine in which estate agents advertised. It was super successful. But when the credit crunch hit our advertising sales fell off a cliff. So in 2008 we founded a highly respected and successful estate agency in Fulham, Southwest London.
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‍Realisation
‍Our Fulham agency grew fast and has since inspired many copy-cats. But we soon realised that the high street estate agency model was fundamentally flawed.

Rather than forking out vast sums on high street shops and marketing we should be giving our agents a bigger cut of the fee.

That way they’d need to do fewer sales and could provide a much better service on each one. Then we’d need less marketing. It’d be a positive circle.

So in 2013 we launched in Notting Hill without a high street shop. It was a total failure. No one would instruct us. We were simply ahead of our time. 

‍The Rise and Rise (and Fall) of Online Estate Agents
‍Fast forward to today and “online” estate agencies have spent £10’s millions on TV advertising informing people their agent really doesn’t need a high street shop. They got that bit right but threw the baby out with the bath water. The estate agents themselves.

We knew a Do-It-Yourself service might work for someone selling a £150k semi on the outskirts of Birmingham. But the vast majority of people owning homes worth over £500k simply do not have the time or inclination to play at being an estate agent. Moreover the value of their home necessitates more, better service not less, worse service.

There’s clearly a role for DIY estate agency in the bottom half of the market but it could never improve service for home owners in cities and more affluent areas like London.

A new direction was needed.

‍Moveli is Born
‍Inspired by how realtors work in the USA we launched Moveli in 2018 with the aim of enabling talented individual estate agents to deliver exceptional service by giving them much, much more of their fees. Up to 80% instead of only around 10% at a typical high street agency.

By providing everything an experienced estate agent needs to do a brilliant job and allowing them to take control of their own time and service we’re attracting the industry’s top talent and providing unparalleled service to our clients.

And Moveli is already inspiring copy-cats of its own. Long may that continue.

We truly believe the Moveli way is the right direction for estate agency. For everyone.